Sharing a new identity, globally

How do you convince those who know you best that you’ve got a new identity? Netflix partnered with Your Majesty to create an online experience showcasing its new positioning to employees and partners around the world.
After gathering valuable input from the Netflix team and stakeholders in a weeklong workshop, Your Majesty built an experiential, multi-regional platform to inspire employees and serve as a tool to help global partners understand and communicate the new brand.
We brought the new positioning to life from the perspective of a screen, using localized Netflix brand creative and refreshed on-air elements. Content appears at random, making each visit different. Playline—a dynamic image, video and social content playlist—shows how different pieces of media align with brand attributes. The modular, custom CMS is easy to update, so the experience is always fresh.